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Case Study - Skip support chaos, automate customer experience with AI
We designed and developed a scalable AI-powered customer support system that integrates directly with Shopify stores to automate repetitive queries, execute order actions, and improve customer satisfaction.
- Client
- Shopify DTC Brand
- Year
- Service
- AI Automation, Shopify App Development, Customer Experience
Overview
Modern eCommerce stores struggle with repetitive customer queries such as order tracking, return requests, and product questions. These support tickets consume time, delay responses, and directly impact customer experience.
The goal was to build an intelligent AI system capable of handling customer conversations in real time, retrieving live Shopify data, executing order-related actions, and improving conversion through product recommendations.
The Challenge
Most Shopify stores rely on manual support teams or basic chatbots that cannot access real-time order data, fail to understand customer intent, provide generic responses, and cannot perform actual order actions.
What we did
- AI-first product strategy
- Intent detection and AI reasoning
- Shopify order automation
- Real-time chat widget UX
- Multi-store SaaS architecture
Implementing this AI system completely transformed how we handle customer support.
Shopify DTC Brand
Key Features
- AI chat support with instant responses to customer queries.
- Order automation for cancellations, refunds, and shipping detail updates.
- Product recommendations based on customer intent.
- Policy intelligence for shipping and return questions.
- Multi-store SaaS support for Shopify brands.
Technology
Node.js, TypeScript, PostgreSQL, Vector DB, OpenAI API, Shopify API, Redis.
Results
- Fewer support tickets
- 80%
- Customer responses
- Instant
- Conversion rates
- Higher
- Operational costs
- Lower