Private and embedded apps
We build tools that live inside Shopify admin and simplify merchant operations, content updates, and team workflows.
Functionality
We create custom apps, embedded tooling, and productized workflows that give merchants more control over how the business runs and how the storefront sells.
From internal merchant tooling to customer-facing product experiences, we build apps that sit comfortably inside the Shopify ecosystem and still leave room for scale.
Shopify Service
Focus
Custom Apps
Trusted by Shopify-focused brands
App development is where storefront needs, operations, and product thinking start to overlap.
We build tools that live inside Shopify admin and simplify merchant operations, content updates, and team workflows.
When customers need richer product interactions, guided selling, or deeper personalization, we build extensions that support the buying journey cleanly.
Shopify data is connected to CRMs, ERPs, inventory systems, subscriptions, and support tools so the platform stops operating in isolation.
We design apps to be maintainable, observable, and ready for future features rather than as one-off tactical hacks.
The best Shopify apps remove friction for both merchants and customers while fitting naturally into the rest of the stack.
Strategy, design, and implementation stay connected from first audit to launch so the final work feels deliberate instead of bolted together.
We document the merchant or customer problem in detail, including where existing Shopify behavior is falling short.
Admin views, extension points, permissions, and key interactions are designed around the smallest useful product that still feels complete.
We connect APIs, webhooks, and supporting services so the app behaves reliably under real operational load.
Instrumentation, support feedback, and roadmap planning help the app mature instead of stalling after the first release.
Relevant projects where the same kind of thinking shaped the final outcome.
Shopify AR Try
We built a Shopify app that adds AR try-on and in-room preview experiences to product pages, helping shoppers make faster and more confident purchase decisions.
Shopify App Development, AR Commerce, Product UX
View case studyShopify DTC Brand
We designed and developed a scalable AI-powered customer support system that integrates directly with Shopify stores to automate repetitive queries, execute order actions, and improve customer satisfaction.
AI Automation, Shopify App Development, Customer Experience
View case study
Jenny Wilson
Phobia
Short answers to the questions that usually come up before we start.
Both. Some clients need internal merchant tooling, while others need a product that can be installed more broadly. We can structure the build around either path.
Yes. Integrations with CRM, ERP, inventory, fulfillment, support, and analytics platforms are a common part of app engagements.
Yes. The best apps are shaped through product thinking, not just engineering output, so UX and implementation are handled together.
Absolutely. Many of the best Shopify apps combine merchant-side control with customer-facing storefront behavior so the whole experience becomes more useful.
The strongest Shopify roadmaps usually connect multiple service lines, not just one.
Performance
Audit-heavy Shopify performance work focused on Core Web Vitals, theme efficiency, and faster buying journeys.
Identity
Custom Shopify theme design and development for stores that need stronger UX, sharper merchandising, and cleaner brand expression.
ROI
Conversion-focused Shopify growth work spanning UX refinement, merchandising strategy, testing, retention, and customer experience improvements.
Design
Pixel-perfect Shopify store designs that convert — blending brand identity, UX best practices, and commerce-first thinking.
Migration
Switch to Shopify without risking products, orders, customers, SEO rankings, or the operational history your store depends on.
Headless
Custom Shopify headless development for faster stores, flexible storefront design, and scalable commerce experiences.
Development
End-to-end Shopify ecommerce development covering design, development, and optimization for high-performing, scalable online stores.
Apps
Custom Shopify apps built for merchant operations, storefront extensions, automation workflows, and Shopify App Store distribution.
Marketing
Shopify marketing services across SEO, paid ads, email, social, content, and CRO for stores that need real buyers, not just traffic.
Ecommerce
Fully custom Shopify ecommerce web development for growing brands that need better user experiences, stronger conversions, and scalable online growth.
Let's Work Together
Share your vision, and we'll map the fastest path and deliver a clear proposal within 48 hours.
Shopify
Plus Partner
Reviewed on
Clutch
★★★★★
5.0 Rating